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Who the hell are you?

Show us. (And everybody else, while you’re at it). Over the next four weeks we want to see your life in pictures. Pick up your camera and get down to business. Stop thinking and start shooting — out on the streets, up the block, in your room. We want to see you at your best, but more importantly at your most creative, your most ironic, your smartest, your most original, and most surprising. Be brash, funny, rebellious, loud, nomadic, energetic, witty, and bold. “Be yourself.” But who the hell is that?

Each week, the “Who the Hell” Jury will scour through the entries and pick the 30 most amazing images from the pack. Those 30 winners will receive a brand new Lomographic camera — valued at up to 500 USD/Eur. With four weeks to compete, that’s 120 prizes in all! And it doesn’t stop there. From this batch of esteemed winners, one Grand Champion will be chosen and flown to London for the Lomography World Congress 2007!

On top of all that, the winning images (and quite a few others) will be integrated into LomoWall displays and proudly shown in 7 select Urban Outfitters stores this coming Fall.

Click on the Guidelines page to see the categories and read the specific guidelines for images. You’ll need clean, hi-res scans of all your photos — and each shot must relate to the corresponding theme. Get acquainted with everything, and then get started.


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Your Spot
What’s your scene? Maybe it’s a local bar, coffee shop, boutique, beer garden, furnished basement, too-small closet or semi-vacant cow pasture. But it’s yours. Show us where you’re at.