is a global retailer with a boutique approach. Does that sound like a contradiction? How about this: Urban Outfitters is the biggest small retailer in the world. Still confused? That’s because we didn’t start Urban Outfitters to make sense on paper and we certainly never thought we’d be writing something like a brand bio. Hell, we don’t even have a logo.
Urban Outfitters has always been committed to individuality and creativity. That’s why our customer is smart, original and hip. That’s why each of our stores is unique—customized by the people who work there. That’s why we’ve never done advertising.
Since we opened our first store over 25 years ago we have attracted customers and employees who are appreciative of diversity, irony, discovery and authenticity. We have always supported local artists and designers and this collaboration with Lomography is a way for us to take that spirit global.
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Me, Myself and I
What makes you, you? Show your face. Make an appearance. Show us how you wear it, where, and with what. You get the idea. This should be a portrait of some sort but how you interpret “portrait” is totally up to you.